When a lead comments one of they keywords you've selected they'll receive a notification that {{location.name}} has commented on their post and that {{location.name}} sent a new message. That message will consist of what you choose to put in "Message" "Button" and "Link"

Create an image of your choice on Canva and ensure that is has a direct call to action on the image to get people to leave a comment and trigger this sequence.

We HIGHLY recommend testing this before making any posts with a call to action.